{"id":3687,"date":"2021-09-06T22:22:42","date_gmt":"2021-09-06T20:22:42","guid":{"rendered":"https:\/\/www.voquz.com\/final-spurt-how-your-online-shop-visitor-becomes-a-buyer-part-4-of-the-e-commerce-series-additional-benefits\/"},"modified":"2021-09-06T22:22:42","modified_gmt":"2021-09-06T20:22:42","slug":"final-spurt-how-your-online-shop-visitor-becomes-a-buyer-part-4-of-the-e-commerce-series-additional-benefits","status":"publish","type":"post","link":"https:\/\/its.voquz.com\/en\/final-spurt-how-your-online-shop-visitor-becomes-a-buyer-part-4-of-the-e-commerce-series-additional-benefits\/","title":{"rendered":"Final spurt \u2013 How your online shop visitor becomes a buyer – Part 4 of the E-Commerce series “Additional Benefits”"},"content":{"rendered":"

Congratulations, you\u2019ve made it until this point: You attracted a visitor\u2019s interest in your online shop, you convinced him to\u00a0stay<\/a><\/span>\u00a0and feel comfortable. Now one question remains: Will he buy, or won\u2019t he?<\/p>\n

Keep it short and simple<\/h2>\n

Complicated website structures and registration processes have a similar effect on your customer as a long load time of a website or a long queue in the supermarket \u2013 they get angry and will leave your shop. Make sure to make the purchase in your online shop as simple as possible. On the one hand you can achieve that by offering a clear and simple structure of your shop. On the other hand you should guarantee a purchase that is as easy as possible. The customer should be able to do purchase within only a few steps.<\/p>\n

See your online shop through your customers\u2019 eyes<\/h2>\n

Try to see your online shop with different eyes: Is the structure clearly arranged? How many clicks do I have to do until I have my favorite product? Surveys show that a customer who cannot find what he is searching for within three clicks, will leave the online shop and visit a competitive online shop.<\/p>\n

One click, all done<\/h2>\n

If it\u2019s possible, do not request your customers to register for the purchase. Offer them the possibility to order as a guest. This should guarantee an even more comfortable and quicker order, as the customer only has to enter the necessary data. From a customer\u2019s point of view, it\u2019s important to choose the preferred means of payment for the order. Very popular in this area are \u201cOne-Click-Check-Outs\u201d.<\/p>\n

Surely, many Amazon customers know the \u201cOne-Click-Check-Out\u201d. For this method, the customer has to enter the required purchase data only once. For all subsequent orders he can buy his chosen products with just one click. To do this, he only has to type in his password.<\/p>\n

The check, please \u2026<\/h2>\n

It\u2019s important to know what means of payment and shipping options your target group prefers. Only if you can offer the right provider, your customer will purchase. If the preferred means of payment isn\u2019t available, most purchases are cancelled.<\/p>\n","protected":false},"excerpt":{"rendered":"

Congratulations, you\u2019ve made it until this point: You attracted a visitor\u2019s interest in your online shop, you convinced him to\u00a0stay\u00a0and feel comfortable. Now one question remains: Will he buy, or won\u2019t he? Keep it short and simple Complicated website structures and registration processes have a similar effect on your customer as a long load time […]<\/p>\n","protected":false},"author":16,"featured_media":2163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,97],"tags":[],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience-en","category-digital-business-en"],"yoast_head":"\nFinal spurt \u2013 How your online shop visitor becomes a buyer - Part 4 of the E-Commerce series "Additional Benefits" - VOQUZ ITS<\/title>\n<meta name=\"description\" content=\"You attracted a visitor\u2019s interest in your online shop, you convinced him to stay and feel comfortable. 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