{"id":3689,"date":"2021-09-06T22:24:19","date_gmt":"2021-09-06T20:24:19","guid":{"rendered":"https:\/\/www.voquz.com\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/"},"modified":"2021-09-06T22:24:19","modified_gmt":"2021-09-06T20:24:19","slug":"the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy","status":"publish","type":"post","link":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/","title":{"rendered":"The sizzle sells the steak – How your online shop design seduces to buy"},"content":{"rendered":"

Where does the customer buy? And why? The design of an online shop is decisive for the emotions and the associated purchase decision. As in traditional marketing, online customer behavior can also be influenced by designing and arranging website elements accordingly. In an online shop, the customer should be brought to the point of purchase in a logical and\u00a0simple way<\/a><\/span>.<\/p>\n

Call-to-Action: Buy! Buy! Buy!<\/h2>\n

The clear structure of an online shop should always be put forward. Any unpleasant distraction can lead to the termination of the purchase process or even to the final loss of a potential customer. Call-to-Action (CTA) buttons, which are intended to trigger an action with the buyer, are a proven means of persuading customers to buy. Be sure to highlight them clearly. In practice, signal colors such as red or orange are proved and tested.<\/p>\n

Experience shows that red and orange buttons are clicked more frequently than other colors. But please don\u2019t exaggerate! If all buttons are red, the customer doesn\u2019t have an overview anymore. Not all functions in an online shop are important. For each website, the focus should always be on only one function in order to not overwhelm the online shop visitors. The use of a signal color for the shopping cart function is a good approach to direct the customer into the desired way. All other buttons should move into the background.<\/p>\n

Intuitively through the online shop<\/h2>\n

In addition to the focus on the individual functions, the arrangement of the various elements also plays an important role. Create your pages in such a way that the visitor can move around intuitively. In order for this to succeed, a concept for the layout that is tailored to the respective customer needs should first be defined.<\/p>\n

Do you know your target group?<\/h2>\n

Before launching an online shop, it is therefore important to determine the needs of your customers. Define your target group precisely in order to address the right customers. Each target group behaves differently during the buying process. Design your online shop in such a way that your target group will surely buy.
\nA customer who only wants to “stroll” or “get inspired” makes different demands on the online shop than a customer who is looking for a specific product or service. A central theme and the knowledge of the needs and approaches of the target group are therefore essential for the design of the online shop. Think carefully about how your target group looks like and adjust your structure accordingly.<\/p>\n

Explain your product<\/h2>\n

In the case of innovative and information-intensive products, it usually makes sense to start with a short product description. In the apparel industry, on the other hand, the product description very often receives a less prominent place. Here it is usually the product photos that decide.<\/p>\n

Less is more<\/h2>\n

Particularly with online shops, you should make sure that you adhere to the defined structure. In most cases a clear page layout reaches customers better than an overloaded layout. Make it as easy as possible for your customers to buy! The faster a customer is getting ahead in an online shop, the lower the bounce rate.<\/p>\n","protected":false},"excerpt":{"rendered":"

Where does the customer buy? And why? The design of an online shop is decisive for the emotions and the associated purchase decision. As in traditional marketing, online customer behavior can also be influenced by designing and arranging website elements accordingly. In an online shop, the customer should be brought to the point of purchase […]<\/p>\n","protected":false},"author":7,"featured_media":2159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97,98],"tags":[],"class_list":["post-3689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-business-en","category-customer-experience-en"],"yoast_head":"\nThe sizzle sells the steak - How your online shop design seduces to buy - VOQUZ ITS<\/title>\n<meta name=\"description\" content=\"Where does the customer buy? And why? The design of an online shop is decisive for the purchase decision. Learn how to convince your online shop visitors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The sizzle sells the steak - How your online shop design seduces to buy - VOQUZ ITS\" \/>\n<meta property=\"og:description\" content=\"Where does the customer buy? And why? The design of an online shop is decisive for the purchase decision. Learn how to convince your online shop visitors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/\" \/>\n<meta property=\"og:site_name\" content=\"VOQUZ ITS\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-06T20:24:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heiko Mock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heiko Mock\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/\"},\"author\":{\"name\":\"Heiko Mock\",\"@id\":\"https:\/\/its.voquz.com\/en\/#\/schema\/person\/33ffabd0a2ee39f227dfbb4ab304611c\"},\"headline\":\"The sizzle sells the steak – How your online shop design seduces to buy\",\"datePublished\":\"2021-09-06T20:24:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/\"},\"wordCount\":543,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/its.voquz.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg\",\"articleSection\":[\"Digital Business\",\"Customer Experience\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/\",\"url\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/\",\"name\":\"The sizzle sells the steak - How your online shop design seduces to buy - VOQUZ ITS\",\"isPartOf\":{\"@id\":\"https:\/\/its.voquz.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg\",\"datePublished\":\"2021-09-06T20:24:19+00:00\",\"description\":\"Where does the customer buy? And why? The design of an online shop is decisive for the purchase decision. Learn how to convince your online shop visitors\",\"breadcrumb\":{\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#primaryimage\",\"url\":\"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg\",\"contentUrl\":\"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/its.voquz.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The sizzle sells the steak – How your online shop design seduces to buy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/its.voquz.com\/en\/#website\",\"url\":\"https:\/\/its.voquz.com\/en\/\",\"name\":\"VOQUZ ITS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/its.voquz.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/its.voquz.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/its.voquz.com\/en\/#organization\",\"name\":\"VOQUZ ITS\",\"url\":\"https:\/\/its.voquz.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/its.voquz.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/06\/logo.svg\",\"contentUrl\":\"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/06\/logo.svg\",\"caption\":\"VOQUZ ITS\"},\"image\":{\"@id\":\"https:\/\/its.voquz.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/its.voquz.com\/en\/#\/schema\/person\/33ffabd0a2ee39f227dfbb4ab304611c\",\"name\":\"Heiko Mock\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/07\/heiko_mock_bw_72dp_smallest.png\",\"url\":\"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/07\/heiko_mock_bw_72dp_smallest.png\",\"contentUrl\":\"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/07\/heiko_mock_bw_72dp_smallest.png\",\"caption\":\"Heiko Mock\"},\"description\":\"Heiko Mock ist seit mehr als einem Jahrzehnt in der ATG und Oracle Commerce Welt t\u00e4tig. Er arbeitet haupts\u00e4chlich als Solution Architect f\u00fcr Kunden weltweit. Mit seinen guten Kommunikationsf\u00e4higkeiten ist er in der Lage, sowohl mit Fachleuten als auch mit Gesch\u00e4ftsleuten zu sprechen. Seit kurzem ist er Head of Digital Business bei VOQUZ IT Solutions und ist nun verantwortlich f\u00fcr die Entwicklung von Customer Experience (CX) Themen wie Blockchain, AI, AR\/VR\/MR, etc\",\"url\":\"https:\/\/its.voquz.com\/en\/author\/hmock\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The sizzle sells the steak - How your online shop design seduces to buy - VOQUZ ITS","description":"Where does the customer buy? And why? The design of an online shop is decisive for the purchase decision. Learn how to convince your online shop visitors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/","og_locale":"en_US","og_type":"article","og_title":"The sizzle sells the steak - How your online shop design seduces to buy - VOQUZ ITS","og_description":"Where does the customer buy? And why? The design of an online shop is decisive for the purchase decision. Learn how to convince your online shop visitors","og_url":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/","og_site_name":"VOQUZ ITS","article_published_time":"2021-09-06T20:24:19+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg","type":"image\/jpeg"}],"author":"Heiko Mock","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Heiko Mock","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#article","isPartOf":{"@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/"},"author":{"name":"Heiko Mock","@id":"https:\/\/its.voquz.com\/en\/#\/schema\/person\/33ffabd0a2ee39f227dfbb4ab304611c"},"headline":"The sizzle sells the steak – How your online shop design seduces to buy","datePublished":"2021-09-06T20:24:19+00:00","mainEntityOfPage":{"@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/"},"wordCount":543,"commentCount":0,"publisher":{"@id":"https:\/\/its.voquz.com\/en\/#organization"},"image":{"@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg","articleSection":["Digital Business","Customer Experience"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/","url":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/","name":"The sizzle sells the steak - How your online shop design seduces to buy - VOQUZ ITS","isPartOf":{"@id":"https:\/\/its.voquz.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#primaryimage"},"image":{"@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg","datePublished":"2021-09-06T20:24:19+00:00","description":"Where does the customer buy? And why? The design of an online shop is decisive for the purchase decision. Learn how to convince your online shop visitors","breadcrumb":{"@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#primaryimage","url":"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg","contentUrl":"https:\/\/its.voquz.com\/wp-content\/uploads\/2018\/11\/how-your-online-shop-design-seduces-to-buy.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/its.voquz.com\/en\/the-sizzle-sells-the-steak-how-your-online-shop-design-seduces-to-buy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/its.voquz.com\/en\/"},{"@type":"ListItem","position":2,"name":"The sizzle sells the steak – How your online shop design seduces to buy"}]},{"@type":"WebSite","@id":"https:\/\/its.voquz.com\/en\/#website","url":"https:\/\/its.voquz.com\/en\/","name":"VOQUZ ITS","description":"","publisher":{"@id":"https:\/\/its.voquz.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/its.voquz.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/its.voquz.com\/en\/#organization","name":"VOQUZ ITS","url":"https:\/\/its.voquz.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/its.voquz.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/06\/logo.svg","contentUrl":"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/06\/logo.svg","caption":"VOQUZ ITS"},"image":{"@id":"https:\/\/its.voquz.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/its.voquz.com\/en\/#\/schema\/person\/33ffabd0a2ee39f227dfbb4ab304611c","name":"Heiko Mock","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/07\/heiko_mock_bw_72dp_smallest.png","url":"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/07\/heiko_mock_bw_72dp_smallest.png","contentUrl":"https:\/\/its.voquz.com\/wp-content\/uploads\/2021\/07\/heiko_mock_bw_72dp_smallest.png","caption":"Heiko Mock"},"description":"Heiko Mock ist seit mehr als einem Jahrzehnt in der ATG und Oracle Commerce Welt t\u00e4tig. Er arbeitet haupts\u00e4chlich als Solution Architect f\u00fcr Kunden weltweit. Mit seinen guten Kommunikationsf\u00e4higkeiten ist er in der Lage, sowohl mit Fachleuten als auch mit Gesch\u00e4ftsleuten zu sprechen. Seit kurzem ist er Head of Digital Business bei VOQUZ IT Solutions und ist nun verantwortlich f\u00fcr die Entwicklung von Customer Experience (CX) Themen wie Blockchain, AI, AR\/VR\/MR, etc","url":"https:\/\/its.voquz.com\/en\/author\/hmock\/"}]}},"_links":{"self":[{"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/posts\/3689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/comments?post=3689"}],"version-history":[{"count":0,"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/posts\/3689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/media\/2159"}],"wp:attachment":[{"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/media?parent=3689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/categories?post=3689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/its.voquz.com\/en\/wp-json\/wp\/v2\/tags?post=3689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}